Growth Marketer - Central

About us

Our mission is to become the de facto way people learn foreign languages. We begin by teaching the next billion people English and Spanish.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 30 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, raising a recent Series B backed by investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others. We’re a team of 50 based primarily in SF, Seoul, and Ljubljana.

About the role

Are you passionate about driving marketing strategy and growth in a global market? Speak is looking for an experienced, motivated Growth Marketer to join our team and make a significant impact on our global expansion. As the first central marketing hire, you'll be responsible for launch marketing management, centralized website management, standardized reporting, centralized asset library, new channel testing, and central social account management. This is a unique opportunity to contribute to the success of a consumer language learning app with a novel product experience.

What you'll be doing

• Develop and execute a global go-to-market (GTM) strategy, working closely with our Bizops, Product, ML, and Content teams
• Collaborate with our Korean/Japan marketing teams to implement successful strategies and adapt them to new markets
• Manage paid marketing campaigns, optimizing spend and conversions across various channels
• Establish and manage centralized website management and infrastructure with international SEO in mind
• Create and maintain an English asset library for streamlined marketing efforts
• Test and implement new marketing channels to drive growth and awareness
• Set up and manage central social accounts for efficient communication and brand consistency
• Develop and execute lifecycle campaigns to improve in-app retention and conversion rates
• Conduct user interviews to better understand messaging and branding effectiveness
• Collaborate with designers, developers, and other stakeholders to create high-converting marketing materials
• Build and oversee the Central marketing team, working independently yet closely with other regional marketing teams

What we're looking for

• Proven track record of driving awareness and growth for consumer products in global markets
• Extensive experience in both paid marketing and organic growth channels
• Strong technical and quantitative skills to optimize growth marketing strategies analytically
• Broad exposure to the entire consumer marketing stack with the ability to be effective across all channels
• Experience conducting user interviews and understanding effective messaging and branding strategies
• Ability to collaborate with designers and other stakeholders to develop high-converting marketing materials

Why work at Speak

1. Join a fantastic, tight-knit team at the right time: we're growing super quickly, we just raised our Series B and an additional extension from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 30 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.