Field Marketing Manager

LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success, and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

Overview:

We are seeking an experienced and dynamic Field Marketing Manager to lead the strategy and execution of our virtual events. This role is pivotal in driving engagement, brand awareness, and demand generation through innovative and impactful digital experiences. The ideal candidate is a strategic thinker with a deep understanding of event marketing, audience engagement, and cross-functional collaboration. As part of LivePerson’s Revenue Marketing organization, you will be responsible for supporting active & planned virtual events across the global Field Marketing & Customer Marketing teams. This is a spectacular opportunity for an ambitious individual who is looking for solid experience/exposure across all event formats and Marketing tactics. You will report directly to the Director of Customer Engagement & Events, with dotted lines to Marketers in NA, EMEA and APJ, having a unique opportunity to be part of a nimble, high-impact team, helping to drive the adoption of AI-powered brand-to-consumer conversations with Fortune 500 companies.

You will: 

• Develop and execute the strategy for virtual events, including webinars, product roadmap presentations, peer exchanges, roundtables, and workshops.
• Collaborate with revenue marketing, field marketing, customer marketing, product marketing, solutions consulting, sales, and customer success teams to align event content with business goals and audience needs.
• Own the end-to-end execution of virtual events, including planning, promotion, recruitment, content development, speaker coordination, post-event analysis and sales follow up.
• Optimize event formats, technology platforms, and engagement tactics to enhance the attendee experience.
• Establish and track key performance metrics to measure the impact of virtual events on pipeline and revenue.
• Oversee event marketing campaigns, ensuring seamless execution across email, social media, and paid channels.
• Maintain strong relationships with key stakeholders, including industry influencers, customers, and partners, to drive participation and thought leadership.
• Provide on-site support for marquee customer events in domestic locations across EMEA, NA & APJ, ensuring smooth execution and a high-quality attendee experience.
• Stay ahead of industry trends and continuously improve event strategies based on data-driven insights.

You have:

• 5 years of related experience, preferably within a B2B environment.
• Bachelor degree in business, marketing, or another related field.
• Excellent verbal, written, and interpersonal skills.
• Proven track record in planning and executing high-impact virtual events that drive engagement and revenue.
• Strong project management skills, with the ability to manage multiple events simultaneously.
• Expertise in virtual event platforms (Zoom) and marketing automation tools (Marketo).
• Data-driven mindset with the ability to analyze event performance and optimize for future success.
• Willingness to travel domestically and internationally 1-2 times per quarter for in-person event support.
• A passion for creating engaging customer experiences and fostering community within target audiences.
• Experience with Salesforce, Smartsheets and Highspot is a plus.
• No ego whatsoever with a “team first” mentality.

Benefits: 

The salary range for this role will be between $85,000 to $115,000 USD. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement and access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here: 

LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

The talent acquisition team at LivePerson has recently been notified of a phishing scam targeting candidates applying for our open roles. Scammers have been posing as hiring managers and recruiters in an effort to access candidates' personal and financial information.  This phishing scam is not isolated to only LivePerson and has been documented in news articles and media outlets.Please note that any communication from our hiring teams at LivePerson regarding a job opportunity will only be made by a LivePerson employee with an @liveperson.com email address.

LivePerson does not ask for personal or financial information as part of our interview process, including but not limited to your social security number, online account passwords, credit card numbers, passport information and other related banking information. If you have any questions and or concerns, please feel free to contact recruiting-lp@liveperson.com

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