Head of Field Marketing

We are seeking a talented Head of Field Marketing to join Synthesia. This is a brand new role reporting into our VP of Marketing and we need someone who is strategically revenue focused whilst creative; who can combine the two to deliver incredible events at Synthesia. If this could be you, please read on...

Please note that whilst we're ideally looking for someone in NYC, we're open to locations on the East Coast providing you're willing to travel for events when required. 

About Synthesia...

This is not a usual job description, but there is a good reason for that. It's going to take you 5 minutes to read it, but it is 100% worth it. Let us explain.

Over the past 100 years, media production went through cycles of innovation that impacted the production, distribution, and consumption of media in ways that we couldn't predict.

Things are changing quickly, technologies grow and evolve in multiple waves.

One of the ways to think about how technologies emerge is that stuff tends to begin small and slow. There is an early period where the technology isn't quite working and it doesn't look like it's going to be very useful or important.

But then, it reaches a point where the growth accelerates upwards. It moves from the period when it was kind of a crazy idea to a period of excitement and growth.

Everything starts working.

Click for Image credit

At Synthesia, we believe the future of media is synthetic. Not sure what's that about? Check this article written by our CEO Victor Riparbelli

It's kind of a crazy idea.

But after 5 years of research and a roller coaster ride of successes and failures, here is a graph showing the number of AI videos created by our customers in 2021 (in 2022 it's growing exponentially).

Not that crazy of an idea anymore, huh? It's for you to decide, but we've raised two funding rounds with a total of $62M from legendary investors such as Kleiner Perkins and Google Ventures and in 2023, achieved unicorn status.

And yet, we're just getting started building the foundations of a whole new type of media. We're crazy early, and you have the chance to be a pioneer and shape the future of video production! We have a product/market fit, we've identified our personas/jobs do be done and we're ready to push the throttle down. Come aboard! 🚀

Note: the job post above includes images and links, please click here if you can't see them

About the role...

The new Head of Field Marketing will build out our events strategy to drive new business and retention at Synthesia. We're looking for a creative, talented individual with a proven track record of successfully organizing and managing sales-led and direct events for Business to Business scale-ups. While we have participated in 15+ conferences over the last 3 years, you will elevate our event strategy to the next level. We need an experienced individual with masses of enthusiasm and passion for our future goals; someone who feels deeply passionate about becoming an owner in our success. 

We recently achieved Unicorn status and we have huge revenue ambitions to achieve through new business and expansion. You will use your experience running creative B2B events to drive both of these metrics, collaborating closely with revenue leaders to determine the most effective strategies. It's vital that you bring management experience to this role as we expect the team to grow in 2024 (right now, it's just our brilliant Events Manager). 

Please note that this role will require regular travel between our European and US offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required.

What you will be doing…

• Owning and managing all Field Marketing and Events strategy at Synthesia.
• Taking ownership of detailed budgeting, planning, ROI analysis, and stakeholder communication for Synthesia customer and industry events moving forward.
• Gaining a deep understanding of our ideal customer profile (ICP) and identifying, organizing, and running international events with the ultimate goal of driving revenue for Synthesia.
• Managing and mentoring our current Field Marketing Manager and growing the team as and when necessary.
• Driving and enabling stakeholder engagement with Synthesia events - both internally and externally.
• Creating and monitoring relevant metrics to demonstrate event impact and scheduling and leading post-event debriefs in collaboration with relevant teams.
• Ensuring all meetings and leads are through Salesforce (CRM) to correctly attribute ROI for every event, holding teams accountable where needed.

We’d love to hear from you if you have…

• Around 7+ years of experience working in a Field Marketing role in high-growth SaaS organizations where you’ve built and run in-person events for 100+ people.
• A unique creative flair for events - you have multiple examples of unique event/booth/tradeshow experiences you’ve conceptualized that have driven ROI, and you're bringing the ideas we haven't thought of.
• In-depth experience and success collaborating with Sales leadership around events, with a focus on lead-generation and driving ROI for prospects and current customers - you're an Account Based Marketing pro! 
• Experience leading a successful Field Marketing team and business unit.
• Owned reporting on event success and budget management.
• Masses of enthusiasm for the Synthesia product, journey, and goals.
• A demonstrable passion and drive for fast-growth B2B SaaS organizations - you’ve done this journey before and you’re excited to embrace it again.
• Marketing and creative instinct - while we’re not expecting you to be a marketer, we need you to understand the wider context and be able to work with content and creative to build incredible events for Synthesia.

We’d be particularly excited if you have

• Experience launching and running Customer Advisory Boards, as this is a key objective for us in 2024.
• Some experience in a creative-led events agency.

Our culture 

At Synthesia we’re passionate about building, not talking, planning or politicizing. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here. 

Salary 

For someone bringing the experience we're looking for, we're looking to pay up to around $180,000 + stock options. For someone who is bringing a breadth of this experience + more, we can pay up to around $200,000 + stock options. We utilize market data, our compensation strategy, and your evaluated experience and capabilities from our interview process to determine salaries. 

Benefits

• An optional office in NYC's Nomad District 🏠
• 100% Medical, Dental & Vision 👩‍⚕️
• 401k Plan 👵
• Paid parental leave 🍼
• 25 days of annual leave + Public holidays + paid sick leave 🏝️
• Fun culture with regular socials and company retreats 🎉
• A generous referral scheme 💡
• A brand new computer + monitor and an additional home office set-up budget 💻