Content Marketing Manager
Faculty transforms organisational performance through safe, impactful and human-led AI.
We are Europe’s leading applied AI company, and saw its potential a decade ago - long before the current hype cycle.
We founded in 2014 with our Fellowship programme, training academics to become commercial data scientists.
Today, we provide over 300 global customers with industry-leading software, and bespoke AI consultancy for retail, healthcare, energy, and governmental organisations, as well as our award winning Fellowship.
Our expertise and safety credentials are such that OpenAI asked us to be their first technical partner, helping customers deploy cutting-edge generative AI safely.
Our high-impact work has saved lives through forecasting NHS demand during covid, produced green energy by routing boats towards the wind, slashed marketing spend by predicting customer spending habits, and kept children safe online.
AI is an epoch-defining technology. We want people to join us who can help our customers reap its enormous benefits safely.
About the role
We’re seeking an expert Content Marketer to join our Services Marketing team as Content Marketing Manager. Working with the Services Marketing Lead, you will own the execution of content marketing activities, including crafting compelling blog articles that position us as a thought leader within Applied AI, creating case studies to highlight the exciting and impactful work done by our teams and updating copy on our website to help drive new leads. This is a hands-on role, so you need to be comfortable writing high quality content for all stages of the marketing funnel. You will also need to be comfortable engaging with internal stakeholders, including interviewing senior team members to capture client stories.
What you’ll be doing
Working closely with the Services Marketing Lead to design the content marketing strategy in line with the needs and goals of our services business.
Leading the end-to-end development of omni-channel content marketing campaigns centred around thought leadership activation such as webinars.
Creating and maintaining the services marketing content calendar and continually optimising based on analysis of performance.
Crafting exceptional content for blog articles, case studies and customer success stories, white papers, industry reports and social media posts.
Engaging within internal business units to gain insights which will enable the development of unique and compelling content.
Collaborate with the Senior Digital Marketing Manager to ensure all content is created in line with SEO best practices.
Reporting on and analysing the performance of content and making appropriate recommendations for future optimisation.
Align with the design team to pull together creative visual assets that amplify our content.
Who we’re looking for
3+ years of experience in content marketing within a B2B environment.
You are a natural story-teller with the ability to translate complex technical concepts into a digestible and compelling narrative.
You will have excellent experience in copywriting/content creation skills.
You will be very familiar with SEO best practices and employ these throughout your work.
You will have proven experience driving growth through successful content marketing campaigns to build awareness, generate and nurture leads, and improve conversion across the sales funnel.
You will have experience of successfully engaging and building relationships with internal stakeholders.
You will understand how to monitor content performance and optimise its impact.
You are familiar with Google Analytics and HubSpot.
What we can offer you
The Faculty team is diverse and distinctive, and we all come from different personal, professional and organisational backgrounds. We all have one thing in common: we are driven by a deep intellectual curiosity that powers us forward each day. This curiosity pushes us to seek truth and understanding in everything we do, to execute work in a nimble and pragmatic manner, to foster talent in one another and always to challenge assumptions.
Faculty is the professional challenge of a lifetime. You’ll be surrounded by an impressive group of brilliant minds working to achieve our collective goals. Our consultants, product developers, business development specialists, operations professionals and more all bring something unique to Faculty, and you’ll learn something new from everyone you meet. You’ll also have the opportunity to make your mark on a high-growth start-up now poised to expand internationally.
Fostering talent is one of our core values, it’s built into our culture and what we offer. Faculty was founded by people who are passionate about continuous learning, and adding value to our people.
Some of our benefits…..
Unlimited holidays: We encourage each other to use this time to take a break, work on personal projects, or to spend time with their friends and family.
Genuinely flexible working: We believe people have needs, responsibilities and interests that require something different to a strict working day. We trust people to organise and take accountability for their own work and do our best to support their lives outside Faculty. We provide you with all you need to work from home, including a laptop, keyboard, chair…even Sony headphones!
Equity: We want you to benefit from Faculty’s growth and success.
Fantastic private health, optical and dental insurance for you & your family - including 24/7 unlimited virtual private GP appointments and covering pre-existing medical conditions.
Access to mental health coaching with Sanctus
Free breakfast daily, free weekly lunches, and more fruit, drinks and snacks than you could ever eat (for office-based employees).
We work hard and make sure we enjoy what we do. So we have frequent socials and informal get-togethers to help make sure you enjoy your time with us. You’ll make friends and professional connections that will last a lifetime.
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