Digital Marketing Coordinator
If you are a curious self-starter with skills in digital marketing who can work collaboratively and independently, thrive in a fast-paced environment, and have a passion for AI and/or education, we have the perfect opportunity for you! Millions of Machine Learning Engineers, Data Scientists, Researchers, and business professionals are needed to transform industries using Artificial Intelligence. Founded by AI pioneer Andrew Ng, DeepLearning.AI provides world-class education, hands-on training, and a community of peers to train people worldwide so that we can all benefit from an AI-powered future.
We are looking for a Digital Marketing Coordinator to support day-to-day marketing operations. Although our headquarters is in Palo Alto, we are open to remote workers as long as they can work roughly San Francisco business hours (PDT / GMT -7). This role will be reporting directly to the Digital Marketing Manager, and dotted line to the Director of Marketing and Communications.
This is a full-time contractor role for candidates based in Colombia.
Main responsibilities:
Play a key role in supporting marketing initiatives. You will provide support in various marketing campaigns and experiments, including assisting in the development and execution of digital marketing strategies to increase brand awareness and drive traffic to our platform, and coordinating with various teams to ensure seamless implementation of marketing initiatives. Enhance campaign effectiveness through data tracking and reporting. You will assist in monitoring, analyzing, and preparing our key metrics report, including web traffic, enrollment, and campaign performance data, to inform marketing strategies and decisions. You will also ensure we implement the best practices for data gathering, such as creating and tracking UTM parameters. Assist in managing and optimizing marketing channels including: Email marketing: Create, schedule, and manage newsletter marketing campaigns, including The Batch and Data Points, and automated workflows. Monitor and analyze email performance metrics to optimize future campaigns and improve engagement rates. Website: Update and maintain website content, including The Batch and Data Points, ensuring it is current, accurate, and aligned with our brand voice. Work with web developers to implement design changes, new features, and enhancements. Public inboxes manage and respond to our public inboxes, and elevate appropriate opportunities to the stakeholders.Additional Responsibilities: Support other marketing activities as needed, including content creation, social media management, and event planning. Job Requirements:
A minimum of 3+ years of proven experience in digital marketing, marketing operations, or equivalent.Excellent written and verbal communication skills.Experience managing marketing campaigns via standard MarTech platforms/tools is a plus (e.g. HubSpot, WordPress, Ghost, Google Analytics 4)Outstanding organizational, project management, and time management skills.An acute attention to detail and desire for perfection.Quick learner and self-driven - can set and meet deadlines. Bonus if you have:
Worked in a small team at a fast-paced startup.Used GenAI such as ChatGPT for work-related tasks.Familiarity with computer science, programming, and/or AI technology.Basic proficiency in SQL and database structure. Our Defining Values:
We care deeply about our learners: We let our learner's needs guide our actions and decisions and put our mission ahead of ourselves.We are great at what we do: We strive for excellence in all dimensions, especially in the quality of the content we create and the people we hire.We default to action: We are comfortable acting with limited information and taking ownership of our decisions.We ask why: We ask the hard questions and are open to being in the wrong. We advocate for the best ideas, not our ideas.We are honest and authentic: We are transparent as an organization, over-communicate to build trust, and share our failures just as we do our successes.We do this together: We help each other grow and succeed and have fun at work, even in a remote environment. At DeepLearning.AI, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. DeepLearning.AI believes that diversity and inclusion among our employees are critical to our success as a company. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Selection for employment is decided based on qualifications, merit, and business needs.
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