Head of Marketing

AI Fund portfolio company Factored, is one of the fastest growing data science companies in the USA and Latin America. Factored was founded by Dr. Andrew Ng (Stanford, Coursera, Google Brain) and other AI, tech, and business experts from Stanford and Harvard university. They rigorously vet and train the best engineers and build remote teams of super high-caliber data scientists, data analysts, machine learning, and data engineers.

Their clients are some of the leading tech companies in the US and Factored are helping them solve some of their most technical challenges and address the global shortage of qualified data science talent.

Their quality is proven and recognized by highly selective tech partners, and their company has tripled in size in the past 12-14 months as a result of the great demand for their services. This growth has been completely organic and they are excited to hire a Head of Digital Marketing to further fuel growth, generate even more impressive results, and serve as their first dedicated marketing leader.

This is a career-accelerating, and potentially life-changing opportunity to join a rocketship in AI/Data Science; one of the fastest-growing segments in the tech industry. You will have the chance to build their marketing practice from a blank canvas and participate in shaping the marketing strategy and growth of a fast-growth and high-potential startup.

If you are passionate about company building and entrepreneurship, and have been waiting for an opportunity to help build a rocketship, this is your chance to take on a leadership role that makes a difference.

What you'll do:

As the Head of Digital Marketing you will lead, develop, and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels (if applicable).Managing and collaborating with an existing marketing communications colleague, you will strategize, design, deliver, and measure successful campaigns for lead generation, nurture, and conversion across a variety of channels for Factored.

Responsibilities:

Brand and Strategy - Overseeing marketing for an in-house sales team, brand partnerships, PR initiatives, awards and brand strategy. Campaign development and management

Marketing Automation - Creating and managing targeted email campaigns. Creating automated drip campaigns – customer journey and profiling. CRM Management – Hubspot.

Digital and Social Media - Work with digital marketing specialists to develop and oversee the digital and social strategyDevelop SEM and paid digital / social campaignsDevelop and establish a comprehensive marketing automation strategy. SEO strategyContent Strategy / CX and UXWebsite management – WordPress, Hubspot. Identify new digital channels and platforms.

People Management - Manage a marketing communications person and suggest, as progress justifies, other resources we might need in the team. Manage the marketing budget to achieve customer acquisition targets.

Requirements:

You are an experienced marketing leader with excellent digital marketing skills and expertise around lead generation in digital and direct channels.

6-10 years’ + strategic marketing experience in B2B and B2B2C channels.

Excellent expertise and experience in lead generation/demand generation marketing via direct and online channels.

Strong digital marketing, CRM and lead management skills – (we use Hubspot, but are open to better tools if they exist).

Experience managing, coaching, and developing people and teams, and collaborating cross functionally with other departments. Strong digital marketing skills including website, SEO optimization, campaigns, search and social.

Excellent stakeholder management and relationship building skills.

Entrepreneurial spirit and drive.

Impeccable level of English communication (written and spoken).

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Head of Marketing

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