Lead Product Analyst - Virality

This is a ‘Level 4’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the role

As a Lead Product Analyst in our Growth pillar, you’ll be focusing on driving virality and optimising the incrementality of our product-led growth channels. You’ll work as part of a cross-functional squad alongside product manager, user researcher, designer, and engineers. You’ll bring a technical, product-led approach to our growth and virality loop: breaking down every element of acquisition and lifetime value - investigating and improving our understanding, running experiments and working closely with teams across the business to drive these metrics forward.

You’ll also sit within the wider data function here at Cleo; a hotshot chapter of 60 Machine Learning Engineers, Product Analysts, and Analytic Engineers with significant industry experience who are at the heart of everything we do at Cleo.

What you’ll be doing

• Enabling the rapid growth of our business; understanding the ecosystem of our business and identifying the highest impact areas for product-led growth.
• Defining key virality metrics and tracking KPIs to analyse what really matters. You’ll closely monitor our K-factor and find opportunities to improve it.
• Leading the measurement of ROI, incrementality, and cannibalisation of new viral initiatives.
• Influencing the roadmap of product teams through presentation of data-based recommendations.
• Applying graph theory and building network models to uncover new viral opportunities.
• Working closely with engineers to make sure we collect the right data to produce relevant business insights.

About you

We are looking for a self-starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of a product.

• 5+ years of experience doing quantitative analysis within a digital product environment. You are no stranger to funnel analysis and driving product improvements through data-based insights.
• Track record of success in working in viral products or referral programs.
• Significant experience conducting large-scale A/B experiments.
• You are technically strong. We are looking for someone with excellent SQL and python skills who have previously built predictive models and/or graph models.
• Knowledge of statistics (e.g. hypothesis testing, regressions). Bonus if you have a strong understanding of Graph Theory and Network Modelling.
• Strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
• Experience with data visualisation tools such as Tableau, Looker, or Periscope.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. This role offers £90K-£113K per annum. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.