Product Marketing Manager - Card

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

What you’ll be doing: 

If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you.

Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers.  We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM.  

This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office. As Cleo’s market is the US, experience of the American market is required.

As our Product Marketing Manager (PMM) - Card you will: 

• Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our Card features, inclusive of:
• Product messaging and positioning 
• Pricing and packaging of both existing and new features 
• Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
• Be the voice of our customer: 
• Deeply understand how and why current and [most importantly] new users might engage with our card product and adjacent features identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
• Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem
• Own competitive intelligence: Identify and analyze competitive card offerings and deliver relevant updates to product and marketing teams 
• Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry 
• Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
• Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
• Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
• Drive impact: Measure success by tracking relevant metrics and KPIs
• Internal and external product expert: Develop and be able to simply communicate a deep understanding of the card’s capabilities

About you

• 4+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
• Experience in the US market is a must
• Embody a customer-obsessed mindset
• Creativity. We're radically changing how people interact with and feel about their finances. This means thinking about problems in a different way.
• Experience building highly impactful and commercially viable new products (0→1)
• Technical knowledge of financial products or the ability to learn quickly. 
• Strong communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
• Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams 
• Superb project management and presentation skills
• Embraces teamwork, with a track record of successful collaborative projects across functions
• Proficiency in using data and insights to inform product and GTM strategy
• Experience in B2C product marketing is required 
• Experience in FinTech is of interest, but not required.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a PMG3 level and we can pay £55k - £73k p.a depending on experience. Please note the PMG track is new to the business, so might not have been publicly added to our Progression framework at the time of reading this. 
• Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
• Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
• Other benefits;
  • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
  • 6% employer-matched pension in the UK
  • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
    • Generous pay increases for high-performers and high-growth team members
    • Equity top-ups for team members getting promoted
  • Private Medical Insurance via Vitality, dental cover, and life assurance
  • Enhanced parental leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!

Interview Process

• 30-minute video call with Florian Rose (Principal Talent Partner) 
• 45-minute video call with Liney Arnorsdottir (Product Marketing Director)
• Take-home task (about 2 hours of work)
• 45-minute video call with Gina Leung (Senior PMM) and Angèle Lenglemetz (Senior Product Manager) 
• 45-minute video call with one of our Product Directors and Chris Hamblin (VP Growth) 
• 30-minute video call with Tannen Campbell (CMO)