Senior Marketing Analyst, Growth Marketing

This is a ‘Level 2 or Level 3’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached over 7 million users and plan to double that number each year... which is where you come in.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

What you’ll be doing

As a Senior Marketing Analyst for Organic and Owned channels (ASO, SEO, PR, Brand and Social Media), you’ll play a critical role in shaping Cleo’s marketing strategy by driving data-driven decisions that support our long-term vision. You will work closely with growth leads, marketing managers, and brand teams to optimise organic and owned marketing performance to grow our organic share.

You’ll also sit within the wider data science function here at Cleo; a hotshot team of 60 Data Scientists and Analysts, with significant industry experience that are at the heart of everything we do at Cleo. 

We are looking for a self-starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of organic marketing.

• Define Key Metrics & KPIs: Establish metrics for organic and owned marketing channels, track performance, and uncover actionable insights to guide marketing strategy.
• Organic Optimisation: Conduct deep-dive analysis across channels to uncover opportunities for optimisation. Translating insights into actionable recommendations that drive organic growth.
• A/B Testing & Experimentation: Support with the design, execution and analysis of experiments across different organic platforms.
• Collaboration with Stakeholders: Partner with the Growth Lead, channel managers, and Brand team to launch and scale campaigns.
• Brand & PR Analysis: As we invest in brand marketing support data-driven decision-making by measuring campaign impact, tracking media coverage, and providing actionable insights to optimise future brand initiatives.

About you

• Experience doing quantitative analysis, within a digital product environment and a marketing function
• Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO, ASO, and brand campaigns and/or familiar with brand lift/brand equity measurement.
• Practical knowledge of A/B testing (e.g. hypothesis testing, p-values)
• Excellent SQL skills
• A strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
• Experience with data visualisation tools such as Tableau, Looker, Holistics, or Periscope
• Fluency in Python and its application in data analysis is a nice to have, but not essential

What do you get for all your hard work?

• A competitive compensation package (base + equity) with biannual performance reviews. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is an AX2 or AX3 level role and we can pay £50,000 - £90,000 p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We work to live, we don’t live to work. Cleo works with everyone on our team to ensure that they have the balance they need to reach their full potential.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 6% employer-matched pension 
• Performance reviews every 6 months,
• Generous pay increases for high performers
• Discretionary cash bonuses for high-growth team members
• Equity top ups for team members getting promoted
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!