Head of Marketing

We’re looking for a strategic and hands-on product marketing leader to help Coactive establish itself as a leader in multimodal AI, refine and differentiate our product messaging, and build out a high-performing marketing team. You’ll work closely with our sales, product, and operations teams to align on go-to-market strategies, craft clear and compelling product messaging, and ensure that our marketing initiatives drive revenue and pipeline growth. This role will help us scale our GTM efforts as we build messaging and campaigns that resonate with Fortune 500 enterprises in media & entertainment and retail & ecommerce industires. You will be a critical partner to the sales team and a founding member of our go-to-market organization at Coactive.

As the leader of the marketing team:

• Lead in alignment with our Guiding Principles. You’ll give and receive feedback and be a model for how we show up and work together.
• Work closely with finance to set GTM efficiency metrics and build the marketing plan, budget, and hiring plan.
• Build a capable marketing team that runs integrated campaigns (digital, events, PR) to grow awareness of Coactive, drive qualified prospects, and support sales/SDR efforts.

As the leader of product marketing, you’ll push us to improve all aspects of our go-to-market:

• Own all aspects of product messaging, ensuring it is clear, differentiated, and compelling.
• Collaborate with sales leadership to define our Ideal Customer Profile (ICP), prioritize personas, industries, and use cases, and cement Coactive’s position in the multimodal AI space.
• Support on deck creation, content assets, and messaging with an eye toward taking what is working in one account and applying it to the next. You’ll use data to inform what gets prioritized and acted on.
• Lead our efforts across website content, PR, and customer communications.

As the owner of the pipeline number and demand gen function:

• Drive pipeline and revenue. You’ll run campaigns that drive marketing sourced pipeline and also be a daily, in-the-weeds partner with sales to build pipeline and close revenue.
• Build a roadmap, in partnership with operations team, that ensures accurate analytics, measurement, and reporting on in-market campaigns

Ideal Candidate Qualifications:

• Major in Product Marketing: 8+ years of product marketing experience in high-tech software (infra, dev tools, security) within a sales-led go-to-market environment.
• Sales Enablement Expertise: Proven ability to partner with sales to align focus areas, develop priorities, and enable field teams with the right messaging and assets.
• Analytical Approach: Use data-driven insights, qualitative and quantitative, to align stakeholders and drive marketing and product strategy.
• Exceptional Writer: Strong copywriting skills, capable of refining product messaging into clear, compelling content. Ability to coach others on writing.
• People Management: Minimum 2 years of direct people management experience with demonstrated success in hiring, developing, and managing performance.

What you can expect from us:

This is a hybrid position based in San Jose, California.

The estimated annual base salary for this position is between $195,000 - $234,000*

At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:

• Equity grants
• 100% medical, dental, & vision coverage for you
• Medical, dental, & vision partially covered for your dependents
• Unlimited PTO
• Social events ranging from book clubs, happy hours, and hiking to board game nights.

*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.

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