Founding Content Marketing Lead

👋 What is Fluent and what do we do?

Our recent $7.5M investment round 

Product demo

At Fluent, we use cutting-edge AI to answer your data questions. We help our customers answer questions like: “which artists achieved more than 100 million streams over the last year?”, “How many donations did our charity receive last month?” and “Which of our customers are about to churn?” without needing to rely on a data analyst to answer those questions. With Fluent, you simply ask a question in plain English and Fluent serves you the answer. 

At Fluent, we believe that a small team of amazing people can outperform the average team of 100 people and have focused on the best and brightest in our team of 11. We are now looking for an exceptional content lead who is excited by the prospect of driving data fluency in the organisations we work with and making data something which can be mastered by everyone, not just those that are technical. 

This is a particularly interesting opportunity now because of the recent developments in AI technology, which has opened up the opportunity for non-technical team members to interact with data without needing to know SQL or structured data. Previously, companies like Tableau, PowerBI and Looker have struggled to achieve adoption across the organisations they serve because of these technical constraints. As a result, the perception amongst non-technical users is that data is not for them, which is something we are changing with the Fluent product and want to change with the content we produce. 

🌈 Why we’re investing in content marketing

This is the first marketing role we’re hiring at Fluent and is a central pillar of our go-to-market strategy. We think this role is exciting for the following reasons:

1. Perception of data in a market where the rules are being redefined. Data is largely perceived as something that non-technical team members consider ‘not for me’. There is a massive opportunity to change that and we want to create a brand that stands for that change. 
2. Over the last year, 250,000 people have already engaged with the Fluent website, driven through viral social media posts on platforms like Reddit and Twitter. This has been with zero marketing spend and highlights the interest in solutions that can make data accessible to non-technical team members. 
3. There are communities all about data, such as r/dataisbeautiful that are ready to be tapped into offering powerful distribution opportunities that are currently heavily under-leveraged by other players in our market. 
4. Data teams are the buyers of the Fluent product and a large percentage of the organisations that we speak to have tried to build Fluent internally, using LLMs like ChatGPT, but haven’t been able to solve the technical challenges involved. This means they are very knowledgeable on what they are looking for and we just need to be found by them. 

🎯 What will you be working on?

You will be our first marketing hire. In the beginning the role will be highly experimental to discover the best ways to engage our target audience through different channels. You will be helping with:

Content Strategy Development

• Define, execute on and refine the content marketing and editorial strategy with the aim of building our brand as the leading BI tool for non technical users and growing our sales pipeline.
• Manage marketing budget alongside the CEO 
• Set and refine our SEO strategy.

Content Creation

• Create quality, engaging and relevant content for various channels, including blog posts, articles, email campaigns, newsletters and more. 
• Collaborate with members across the Fluent team to create content for integrated campaigns.
• Collaborate with subject matter experts and practitioners to gather insights and create compelling content. 

Content Distribution

• Implement effective content distribution strategies to reach and engage our target audience including repurposing content effectively for relevant channels.
• Manage our social media channels 

Analytics and Reporting

• Monitor and analyze the performance of content using relevant tools and metrics. 
• Provide regular reports on key performance indicators (KPIs) and adjust strategies accordingly to optimize for growth. 
• Optimize content for SEO to improve search rankings. 

🤟🏼 You'll be a great fit if:

This role is an individual contributor (IC) position, which will, over time, become a manager position and marketing leader as Fluent grows and becomes larger. We are looking for someone that is looking for a position that involves creating and managing our content strategy, and, equally as importantly, executing and creating the content within the strategy.

• Experience: You have 5+ years in a content marketing role, ideally with a technical product within saas or enterprise software
• SEO: You understand SEO and keep up to date with the ever-changing landscape that Google has created, as well as on new technologies, like ChatGPT, and have strong opinions (for or against) on how these technologies are impacting Content Marketing and how we can best take advantage of them. 
• Analytical: You are highly analytical and data-driven - you can manage many complex parts of the marketing process, providing numerical updates to stakeholders
• Writing: Exceptional writing and editing skills, with an ability to adapt content to different styles and tones
• You: are highly resourceful and executional, happy to roll up your sleeves to get any job done
• You are a nice person that is comfortable working in a team of people all with very different skills and from very different backgrounds. This is really the most important one. 

⚙️ Interview Process

1. CV & Portfolio before interview

   Send over your CV and portfolio, or, if you do not have a portfolio prepared, any pieces of work you are particularly proud of 

2. ‘Get to know you’ interview

   Initial ‘get to know each other’ interview with our CEO, Rob

3. Piece of work discussion

   Discussion around a piece of content (or wider strategy) you’ve worked on and why it worked.

4. Try-out day

   We arrange a paid trial day for you to work alongside our team and complete a task, offering a practical glimpse into working at Fluent and assessing mutual fit.

5. Job Offer

   If it feels like a good-fit on both sides, we will then make a job offer