Director of Demand Generation & ABM

About The Role

As our Director of Demand Generation & ABM, you will build and own our Demand Generation and ABM team and strategy. Reporting to our VP of Enterprise Marketing, you’ll be responsible for managing a team of channel marketers, building out our verticalized ABM marketing strategy, and partnering cross-functionally with peers to drive pipeline to our sales team through effective acquisition, acceleration, and expansion strategies.

This role is open to candidates located in the US and can be remote within the United States. 

 What you will do at Jasper

• Develop and execute full funnel ABM and demand generation strategies that drive pipeline and accelerate sales across digital channels, including paid advertising (Google, LinkedIn, Meta), lifecycle marketing, and organic social.
• Partner with field, content, and product marketing teams to bring ABM strategies to life across all touch-points. 
• Build and maintain an annual ABM/vertical plan aligned with top-line pipeline and revenue targets and built around the unique needs and expectations of our target industries and personas. 
• Manage an external agency for paid advertising campaigns across digital platforms, including budget allocation, targeting strategies, and performance tracking. Deliver improved efficiencies across key metrics. 
• Oversee the planning, execution, and optimization of lifecycle marketing strategies to engage and nurture leads throughout the customer journey
• Establish and monitor key performance indicators (KPIs) and metrics to measure the effectiveness of demand generation efforts. QA back-end reporting (e.g. conversion tracking) and provide regular reporting and insights to stakeholders.
• Stay informed about industry trends, best practices, and emerging technologies in digital marketing — Become an AI-enabled demand generation expert.

What you will bring to Jasper

• 10+ years of experience in digital marketing and ABM marketing, preferably in B2B technology or SaaS industry.
• Experience leading and managing a high-performing marketing team, with a proven track record of driving results and achieving business objectives.
• Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization.
• Strong analytical skills and proficiency in marketing analytics tools (to track and measure campaign performance, analyze data, and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
• Strategic thinker who can develop and execute data-driven demand-generation strategies aligned with business goals and market trends.
• Detail-oriented and results-driven mindset, with a passion for driving continuous improvement and achieving measurable outcomes.

Compensation Range 

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $200,000 - $240,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up 
• $1,500 annual learning and development stipend 
• 16 weeks of paid parental leave