Senior Manager, Website / Digital Marketing

LivePerson (NASDAQ:LPSN) is a leading customer engagement company, creating digital experiences powered by Curiously Human AI. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

We are looking for an experienced digital marketing professional to join the Growth Marketing team to fill a critical role as Website Manager. The Website Manager will leverage data analysis, SEO, CRO, and new initiatives to increase traffic, conversions and the overall website experience. You will work cross-functionally to optimize the website to ensure KPIs are tightly aligned with marketing objectives. You will manage a small team and lead the vision to create a best-in-class marketing website.

You will:

• Provide leadership and strategy for all things web-related. Work cross-functionally to optimize the website experience for existing customers and prospects.
• Manage a small team consisting of a web developer and SEO specialist to prioritize projects & growth initiatives to best align with our goals.
• Build an SEO strategy to steadily increase our organic traffic for key terms related to our business and product & campaigns roadmap.
• Manage expectations and the relationship with our SEO agency to drive performance and key outcomes.
• Develop a holistic view of the customer journey for each of our products, apply data and insights to inform the development of a website experience that engages and converts.
• Identify, build, execute and champion on A/B and multivariate tests to support business objectives. Analyze and evaluate A/B tests, report on results and recommend next steps.
• Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights. Conduct ad-hoc analysis and reporting as needed.

You have:

• 5+ years of experience optimizing a website for B2B or B2C SaaS companies, with experience driving conversions through CRO.
• Experience hiring, managing and growing teams is required.
• A proven history of success in implementing an extensive SEO strategy including technical components, backlinking, etc.
• Considerable working knowledge of website standards and best practices.
• A background working with industry-standard tools (MAPs, Salesforce, Google Ads, Google Analytics, etc.) and can extract actionable insights
• Experience with the full B2B lead lifecycle
• Strong understanding of analytics and optimization
• A great communicator and can actively lead planning discussions
• Ability to handle multiple projects and prioritize responsibilities.
• Bonus points if you have light experience with web development

Benefits:

The salary range for this role will be between $130,000 to $150,000. Final compensation will be determined by a variety of factors, including but not limited to, your location, and your skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. The compensation package also includes the following benefits, which may be updated from time to time:

• Health: medical, mental, dental, and vision
• Time away: Discretionary PTO and 11 public holidays
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts

Why you'll love working here:

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

Belonging at LivePerson:

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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