Vice President, Brand and Creative (Remote)

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You’ll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you’re someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

The Vice President of Brand and Creative will be responsible for overseeing the development and execution of the company's brand strategy. They will work closely with the executive team to define the company's brand vision, and then collaborate with the broader marketing team, as well as People, Product, and Sales, to ensure that all aspects of the brand are consistently executed across all channels and touchpoints.

You will: 

• Develop and implement a comprehensive brand strategy that aligns with LP’s overall business goals.
• Lead and manage the brand marketing team - design & creative - including setting goals and objectives, overseeing day-to-day activities, and providing guidance and support as needed.
• Ensure that all brand communications are consistent and aligned with LP’s brand values, messaging, and visual identity.
• Collaborate with internal stakeholders to ensure that the brand is accurately represented in all company materials, including product packaging, advertising, and website design.
• Monitor and analyze market trends to identify opportunities to evolve a differentiated and provocative brand identity and stay ahead of the competition.
• Oversee the development of brand guidelines and ensure that they are followed by all employees, partners, and vendors.
• Measure and report on the effectiveness of brand initiatives and adjust strategies as needed to achieve optimal results.
• Manage the brand budget and allocate resources to support brand initiatives.
• Serve as a brand ambassador for the company, representing the brand at industry events and conferences.

You have:

• Bachelor's degree in marketing, business, or related field; Master's degree preferred.
• 10+ years of experience in brand management, preferably in a leadership role.
• Strong strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Proven ability to develop and execute successful brand strategies that drive business growth.
• Experience managing budgets and allocating resources to support brand initiatives.
• Strong analytical skills and the ability to use data to make informed decisions.
• Demonstrated ability to build, lead and inspire high-performing teams.
• Experience in Enterprise SaaS software and in particular, AI is preferred

Benefits:

The salary range for this role will be between $200,000 to $290,000. Final compensation will be determined by a variety of factors, including your location, and your experience, education, and certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. The compensation package also includes the following benefits, which may be updated from time to time:

• Health: medical, mental, dental, and vision

• Time away: Discretionary PTO and 11 public holidays

• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability

• Family: parental leave, maternity support, fertility services

• Development: tuition reimbursement, native AI learning

• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you'll love working here:

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

Belonging at LivePerson:

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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