Growth Marketing Manager- Paid Social
Who We Are
Moveworks is the universal AI copilot for search and automation across all your business applications. We give employees one place to go to find information and get support while reducing costs for your business. The Moveworks Copilot is powered by an industry-leading Reasoning Engine that uses a combination of public and proprietary language models to understand employee queries, then build and execute multi-step plans that achieve them. It does this by linking into systems (like ITSM, HRIS, ERP, identity management, and more) with native and custom-built integrations that turn natural language into powerful automations for employees.
The world’s most innovative brands like Databricks, Broadcom, Hearst, and Palo Alto Networks trust Moveworks to eliminate repetitive support issues, deliver instant knowledge, and empower employees to work faster across applications.
Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion, thanks to our award-winning product and team. In 2023, we were included in the Forbes Cloud 100 list as well as the Forbes AI 50 for the fifth consecutive year. We were also recognized by the 2023 Edison Awards for AI Optimized Productivity, and were included on Fast Company's Most Innovative Companies list for 2024!
Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.
Come join one of the most innovative teams on the planet!
Location: Mountain View, CA (In Office ~3 days a week)
What You Will Do
Be at the forefront with our Demand Gen team! Our dynamic team is the driving force behind Moveworks's revenue acceleration. At the heart of our mission, we recognize there's no single playbook for growth. That's why we're on the hunt for an innovative, driven individual who not only embraces this growth mindset but is armed with the rich experience required for this exciting journey ahead.
- Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization's objectives for pipeline and revenue generation.
- Lead the strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
- Collaborate across departments—such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales—to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance.
- Execute detailed audience research and build channel targeting strategies.
- Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats.
- Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
- Measure, analyze, and share insights and actionable recommendations with key stakeholders.
- Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics.
- Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools
What You Bring To The Table
- 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
- Strong understanding of B2B sales process and customer lifecycle
- Obsessed with B2B marketing and eager to experiment with new growth strategies.
- Proven track record of driving growth in the channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc.
- Strong ownership & growth mindset: embracing challenges with a growth mentality and openness to feedback.
- Skilled in proactive, effective communication, coordinating resources to ensure seamless operations.
- Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth.
- Strong copywriting skills.
- Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
- Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement
Compensation Range: $130,000 - $183,000
*Our compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans.
Ultimately, in determining pay, final offers may vary from the amount listed based on geography, the role’s scope and complexity, the candidate’s experience and expertise, and other factors.
Moveworks Is An Equal Opportunity Employer
*Moveworks is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.
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