Global Lifecycle Lead

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 30 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, raising a recent Series B backed by investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others. We’re a team of 75 based primarily in SF, Seoul, Tokyo, and Ljubljana.

About This Role

We’re looking for our first Lifecycle Lead to head up our CRM efforts globally. This role will balance strong channel expertise with strong cross-functional partnership skills to work with in market creative and marketing teams, analytics, product and more to drive a strong lifecycle journey for our customers in each of our markets. A strong candidate will bring a proven ability to provide actionable recommendations to maximize each step of the lifecycle, from acquisition, to engagement, to retention, as well as strong systems thinking to help build a program that scales to and in many global markets.

What you'll be doing

• Own our lifecycle stack: Identify the right CRM tools and systems and work with Product and Engineering teams to implement and upkeep them, and work with marketing stakeholders on how to use them.
• Drive our holistic lifecycle strategy & execution: Define the full-funnel CRM strategy to drive increased subscriber acquisition, engagement, and retention. You’ll develop a data-driven and comprehensive approach and strategy per stage/KPI and manage the execution of the strategy to drive total lifecycle health.
• Test and learn: Collaborate with analytics to build a framework to measure the success of our lifecycle, and rigorously experiment to consistently optimize our flows against our goals.
• Governance and best practices: Collaborate with stakeholders across product, international markets, and central marketing to drive best practices across campaigns run by various teams to ensure a strong customer experience and health of our metrics.
• Content strategy: Craft messaging that clearly articulates Speak’s value in partnership with our creative, local marketing, and content teams.
• Customer segmentation: Collaborate with analytics to create detailed customer segmentation and leverage marketing automation to drive personalization and targeting to our customer marketing journeys.

What we're looking for

• Minimum of 6 years in growth marketing experience, specifically in lifecycle marketing and CRM.
• Experience owning multiple parts of the customer lifecycle for a consumer product and driving measurable results.
• Strong analytical lens, basic SQL and strong data visualization skills (Mode or similar) strongly preferred
• Great cross-functional skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration and synergies with teams
• Strong project management and organizational skills, with the ability to be both strategic and hands on, and ruthlessly prioritize among many initiatives to ensure we stay on track
• Expertise in customer segmentation, holdout methodologies, A/B testing, marketing automation and martech solutions.
• Experience working in consumer subscription, apps, edtech, or on a global team is highly desirable

Why work at Speak

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've raised our Series B and additional extensions from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.