Growth Marketing Manager, Lifecycle

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 40 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, and as of December 2024, we've reached a $1B valuation with our Series C round, through key partners like Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and more. We’re a team of more than 90 based throughout San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

Managing marketing lifecycle is a rising priority for Speak in order to continue serving our global community of learners. Specifically, as our service matures in the Korea market, enhancing CRM initiatives will be crucial in maximizing customer LTV and sustaining growth in this scaling market. We are looking for a seasoned Growth Marketer who can manage our current CRM, as well as develop and implement a robust, longer-term lifecycle strategy, from acquisition to retention, with direct focus on the Korean market.

What you’ll be doing

• Track and manage the performance of ongoing CRM campaigns
• Seek opportunities for service growth throughout the user's lifecycle through data analysis
• Launch new CRM campaigns or improve existing ones through experimentation
• Collaborate with various teams/parts such as Product, Paid Marketing, and Brand Marketing to conduct projects that can create synergy through CRM

What we’re looking for

• 4+ years of experience managing & optimizing in CRM marketing and growth marketing
• Proficiency with managing CRM tools and platforms at the admin level (such as Customer.io, Braze, Iterable etc.), with direct experience in email, in-app messaging, and push notification campaigns
• Strong understanding of web and mobile marketing dynamics, with the ability to tailor strategies accordingly to each platform
• Analytical mindset & ability in measuring campaign effectiveness and making data-driven decisions (utilizing basic SQL skills and experience in data visualization tools such as Tableau, Mode Analysis, Looker, Power BI, etc.)
• Strong proficiency in copywriting to craft compelling messages that resonate with diverse audience segments, while staying true to Speak’s tone and brand
• Fluency in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad

Why work at Speak

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.