Marketing Manager - Taiwan

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 30 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, raising a recent Series B backed by investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others. We’re a team of 75 based primarily in SF, Seoul, Tokyo, and Ljubljana.

About this role

We're looking for someone to come on as the experienced marketer for Mandarin-speaking countries. The ideal candidate will be able to drive significant user growth and brand recognition in Mandarin-speaking markets.

You will leverage your skills to have a deep understanding of our users and market through user survey, identify and engage influencers, build strategic partnerships, and execute buzz campaigns on social media platforms.

You will measure success through critical metrics, including user growth, brand awareness, and marketing efficiency, ensuring our efforts lead to a substantial increase in the number of Mandarin-speaking paid users.

What you’ll be doing

• Stay ahead of industry trends, understand customer needs and analyze competitor strategies through user surveys and interviews.
• Achieve significant increase in user growth and brand recognition through various paid channels, including influencer collaboration, affiliate marketing and potential partnership development.
• Build brand discussion volume through branding channels, which will be applied to social media operation, online buzz campaign and the creation of key concepts and scripts for content creators.
• Work with cross-market designers to develop creatives and ensure the concepts align with our brand and marketing communication strategies.
• Monitor key user growth metrics for performance evaluation.

What we’re looking for?

• 5 years of hands-on experience in digital marketing, specializing in brand strategy and planning across different channels, and successfully achieving user growth through diverse digital channels.
• Strong track record of achieving goals and exceeding business expectations.
• Highly analytical and number-driven.
• Entrepreneurial mindset & self-motivated.
• Ability to work under pressure, quickly adapt, and handle multiple tasks simultaneously
• Expertise in app marketing or consumer tech subscription products strongly preferred
• Start-up experience is strongly preferred
• Native-level Chinese and business-level English proficiency.

Why work at Speak

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've raised our Series B and additional extensions from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.