Creative Strategy Lead

About the role 

We're looking for a passionate, strategic, and creative strategy lead to help us take our quickly growing social presence to new heights. You'll help shape the strategy and drive execution. Your main objectives are to 1) raise awareness of and interest in Tome, in part by enhancing efforts across GTM such as influencer programming & owned content and product marketing), 2) lead new research programs for creators, search insights, and creators to foster a growing, broad community of storytellers across 3) lead creative strategy

Tome has a strong start on Twitter, LinkedIn, and our early influencer program, which spans TikTok, Instagram, and YouTube. Our social channels are a key awareness driver at Tome. But we're ready to dial-in our brand voice, get a bit weirder, and jump start our nascent video initiatives on TikTok, YouTube, and Instagram. We also need to continue nurturing our quickly growing, passionate community of storytellers on Twitter and LinkedIn, and experiment and iterate to optimize our strategy and investments.

As a storytelling company, our founding social media manager should exude storytelling excellence and tap into the cultural zeitgeist. Word choices and design details matter, and the stories we share need to be engaging, thoughtful, creative, culturally relevant, compelling… and even a bit controversial. As our social media manager, you'll obsess over making sure that Tome develops a cohesive, cross-platform presence and becomes part of the right moments and dialogue happening online.

What you'll do

  • Primary objective: Build awareness and affinity for Tome via our social media channels through a cohesive, cross-platform program

  • Secondary objective: Grow a thriving community of storytellers and Tome super fans through direct engagement via social and planned activations

  • Design layout of social media art or product exhibits, displays, or promotional materials

  • Determine technical requirements of creative social productions or projects.

  • Manage operations of artistic or entertainment departments or organizations.

  • Help hone our social media creative strategy, build out our presence on video-led channels, and grow our audience across all the usual suspects (TikTok, YouTube, Instagram, Twitter, LinkedIn, etc)

  • Build and produce Tome's social content and campaigns. You'll work closely with our brand designers and go-to-market team to ensure we're shipping top-notch content that develops our brand, speaks to our community and grows top of funnel

  • Identify and implement our social media tech stack to sharpen our social listening, automation and insights

  • Establish key analytics and success metrics, assess results, and refine the strategy as needed

Who you are

  • You have a BA/BS Degree

  • You have 3+ years of experience managing social media channels and execution for a consumer or product-led company with strong brand recognition.

  • You have experience with relevant technology tools (Adobe Creative Suite, Adobe Photoshop, Figma, Social Media Tools, etc.)

  • You're a strategic thinker who can help build a social content strategy from scratch, but you're also comfortable owning day-to-day execution and engaging with our community 1:1.

  • You know what's trending in pop culture and tech, and you can pivot quickly to seize an opportunity as headlines emerge in real-time.

  • You have strong communication skills (written & verbal) and you're able to flex content and strategies to different audiences.

  • You have the ability to multitask and meet deadlines in a fast-paced work environment. You've successfully balanced creative, operational, and strategic work.

  • You have strong project management, time management and prioritization skills.

  • You have exceptional attention to detail & strong editorial judgment.

Bonus Points

  • You have experience supporting influencer and/or community programs.

Tome Perks:

💰 Compensation & Equity 

  • We offer competitive compensation & equity packages. At Tome we want you to feel ownership over the work you do and capitalize on the upside you create in the company.

🏝 Unlimited PTO 

  • Take the time you need to with unlimited vacation days.

🛌 Sick Leave 

  • Unlimited. Take the days you need to feel your best and do your best work.

👼 Parental Leave 

  • Tome offers 3 months of paid time off for maternity & paternity leave.

💸 Retirement 

  • Tome offers a 401k plan through Human Interest

🏠 Remote Friendly 

  • Our team works from many locations and time zones.

🍱 Weekly Lunch Stipend 

  • Weekly UberEats credit to order a favorite meal.

🚎 Commuter Benefits 

  • For those in the Bay Area we offer: up to $25/day in parking ($350 for a monthly pass) & Muni/Bart rides (up to $350/month).

🛒 Remote Team Home Office Stipend 

  • $1,000 USD to set up your most productive home office (standing desks, monitors, webcam, ergo chair, etc.)

✈️ Travel & Hotel Accommodations for Remote Members 

  • Quarterly trips to keep remote members connected.

🏩 Prorated Medical Insurance

  • Choose the coverage that suits you and your family's needs.

💻 Hardware 

  • M1 Max MBP laptop of your choice, Herman Miller Embody chairs and LG UltraFine monitors (in office)

🦮 Fur Friendly 

  • Bring your dog into the office for some extra attention and pets from our team.

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