Director of account-based marketing

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, and Vanguard to transform the way they work. 

Our all-in-one solution makes it easy to deploy customized AI apps and workflows that accelerate growth, increase productivity, and ensure compliance. Designed to provide enterprise-grade accuracy, security, and efficiency, Writer’s suite of development tools is supported by Palmyra – Writer’s state-of-the-art family of LLMs – alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with offices in San Francisco, New York City, and London, Writer is backed by strategic investors, including ICONIQ Growth, Insight Partners, WndrCo, Balderton Capital, and Aspect Ventures. 

Our team of over 200 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work.

📐 About this role

The Director of account-based marketing will be responsible for creating and executing a go-to-market plan for Writer's high-value Enterprise target accounts. They will work with the Sales, Partner, and Marketing teams to increase engagement, build relationships, and drive sales through marketing campaigns. This is a player/coach role that needs good planning skills, world-class communication, and the ability to create campaigns that drive results. 

🦸🏻‍♀️ Your responsibilities

• Develop and execute a strategic account-based marketing plan to support Writer’s growth in the Enterprise market

• Collaborate with the Sales team to identify and prioritize target accounts and decision-makers within those accounts

• Develop and maintain a deep understanding of the target accounts’ business needs, challenges, and opportunities

• Create and manage personalized, multi-touch campaigns to engage decision-makers at target accounts and drive awareness and interest in Writers solutions

• Work closely with the entire marketing team to develop and curate relevant and compelling campaigns for target accounts

• Collaborate with the Sales team to develop account-specific messaging and collateral

• Track, measure, and report on the success of marketing campaigns based on ROI and budget allocation

• Continuously monitor and analyze market trends and competitor activities to inform and adapt the account-based marketing strategy

⭐️ Is this you?

• Bachelor’s degree in Marketing, Business, or a related field

• Minimum of 7 years of experience in B2B marketing, preferably in account-based marketing or enterprise marketing

• Proven track record of developing and executing successful account-based marketing strategies and campaigns

• Strong understanding of the Enterprise market and the buyer’s journey

• Excellent communication and interpersonal skills, with the ability to build relationships and influence decision-makers

• Experience working closely with Sales teams to drive revenue and meet business goals

• Analytical mindset with the ability to track, measure, and report on campaign success

• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously

• Self-motivated and proactive, with the ability to work independently and in a team environment

• Experience using marketing tools such as 6sense, Mutiny, and HubSpot

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for:
  • Home office setup, cell phone, internet
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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