Senior director, acquisition marketing

📐 About this Role

Writer is seeking a senior director of acquisition marketing to lead and optimize our digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

🦸🏻‍♀️ Your responsibilities:

• Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, display, and ABM
• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth
• Manage a digital agency and build a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning
• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints
• Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact
• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency
• Architect and execute digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement
• Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability
• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making

⭐️ Is this you?

• 10+ years of experience in digital marketing, preferably in B2B SaaS
• Located in either NYC or SF area
• Proven experience leading top of funnel strategies at scale
• Strong expertise in SEM, SEO, Paid Social, and Account-based marketing
• Deep understanding of demand gen funnels and content-driven customer journeys
• Strong analytical skills with proficiency in Google Analytics, SEMrush, and other data visualization tools
• Experience with both a top down and bottoms up GTM approach
• Ability to influence and collaborate across cross-functional teams
• Experience using AI and automation to scale content creation and optimization
• Strong written and verbal communication skills, with a thought leadership mindset
• #LI-Hybrid

🍩 Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for:
  • Home office setup, cell phone, internet
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.