Senior manager, marketing ops & analytics

✍🏽 About Writer

AI your people will love. That's our vision, and it contains multitudes :-)

AI

your people

will love.

We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.

🛣 Traction and backing

Writer is deployed widely at leading companies like UnitedHealthcare, Accenture, Intuit, UiPath, HubSpot, Spotify, Hilton, Uber, and Deloitte. We have an NRR of +135% and we're just getting started.

Our inbound funnel is large and growing fast (+3M visitors/month, thousands of weekly ICP trial starts). In late 2021, we received a $21M Series A led by Insight Partners, with participation from Google's Gradient Ventures, GTMFund, and a world-class group of founders, operators, and angels. We're a clear leader in a space receiving significant investor interest, and will be able to make the investments required to maintain that position.

🎯 Why it's the perfect time to join

• We're still only 50 people. There's a lot of room to contribute and grow an enduring SaaS company. You'll have unquestionably made it happen.
• We have strong PMF. We have strong DAUs and deep usage. People spend hours in Writer. The work you'll do will have a direct impact on some of the top companies in the world — and make work more enjoyable for the users who depend on us to meet their goals.
• Build it, nail it, scale it. We're at 'scale it' and are continually learning. If you like helping turn dirt paths into smooth roads, now is the perfect time to join.

🤓 What we're like

• We connect. We bring our whole selves to work. We're a diverse group on multiple dimensions, and we share that with each other.
• We challenge. We're first principles thinkers, and those principles guide our product and GTM decisions. Things you won't hear at Writer include "Because that's what X wants" or "Company Y does it this way." We're all on the same side as we build Writer our own way.
• We own. Building a company that achieves escape velocity is hard work. We take full ownership over our schedules and our outcomes, because we believe that's the purest-energy way to work that hard.

📈 Our operating cadence

• We're a low-meeting (<4 hours/week for most people) culture, with 1-2 weeks a quarter that are totally meeting-free.
• We've been distributed since day 1, and our distributed processes and rituals are long-engrained.
• There's low overhead, and projects are single-threaded.
• We break down company milestones into quarterly goals and projects, and emphasize by team the one thing that matters the most.
• All of our dashboards and metrics are transparent, live in a single view, and are shared with everyone.
• We're good at communicating async, use DMs and distracting notifications with caution, and respect each other's work hours. And we'd never send you a calendar invite before making sure you're free.
• Weeks are tough, but weekends are sacred.

📐 About this role

Writer is experiencing an incredible market moment as generative AI has taken the world by storm. This is the perfect opportunity for an experienced and highly motivated operations professional to join the Marketing team and set Writer up for our next phase of growth. This role is critical in driving strategic initiatives, developing operational processes, and leveraging analytics to uncover key insights. The ideal candidate will have a strong background in marketing automation, web operations, and digital marketing.

Additionally, the right person will be passionate about understanding data to communicate actionable insights which positively impact the customer journey and revenue. Excellent problem solving skills and the ability to learn new systems quickly are critical to success in the role.

You'll report to the Head of Inbound Marketing.

🦸🏻‍♀️ Your responsibilities

• Removing friction from the customer journey
• Maintaining data accuracy across our web and revenue analytics, including conversion goals, content categorization, stage models, and data integrations
• Reporting on actionable insights so that the business can make informed decisions
• Building and maintaining dashboards so that the team can self-serve insights
• Coordinating webpage development with design and front-end colleagues
• Ensuring that our content management system is up-to-date and organized
• Analyzing marketing campaigns to identify which ones are delivering results
• Managing lead routing from website to CRM, including enrichment
• Setting up events and webinars in our events marketing platform
• Importing and segmenting leads from internal and external events
• Maintaining customer profile hygiene and segmentation in our marketing automation
• Maintaining website forms and data capture points
• Managing UTM tracking and consistency across assets
• Developing efficiencies through process improvements and new process design
• Maintaining existing systems/processes, while laying the groundwork for the future
• Scoping and capturing requirements for new tools

⭐️ Is this you?

• Thrives in a startup environment working hands-on
• B2B and SaaS are familiar territories
• Analytical and problem solving mindset
• Meticulous attention to detail
• Likes to map out work in a project management tool (we use ClickUp)
• Gets a sense of accomplishment from optimizing processes
• Proactively communicates plans and deliverables
• Confident working with marketing automation tools (Customer.io is a plus)
• Experience with content management systems (ideally WordPress)
• Technical knowledge to effectively relay requirements to developers
• Confident in all aspects of Google Analytics and Google Tag Manager
• Strong written and verbal communication skills
• Self-motivated and proactive work ethic
• Desirable, but not essential experience in A/B testing and PHP

🍩 Benefits

• We don’t spend frivolously, but we do take care of our own. Besides smart, sincere colleagues and a vibrant work environment, we are proud to offer:
• Employer-covered medical plans, dental, vision, and life insurance
• FSA
• Competitive parental leave policy (parents actually work here!)
• Generous PTO
• Company stock options
• 401k plan with employer matching
• Flexible schedules

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.