Digital Marketing Manager

About the Role:

Are you a results-driven Marketing Manager who wants to make a difference in society? If you are, You.com has an exciting opportunity on its Marketing team. The Digital Marketing Manager will be responsible for driving product revenue growth through acquisition and upselling/cross-selling across the You.com environment. The key area of focus is lead generation to drive growth in our customer segments. He/she/they will collaborate and support the Sr. Director of Marketing, communications, engineering, and product teams. The goal is to build out growth engines and develop marketing track channels that optimize the revenue potential of You.com by connecting organizations to the audiences that will benefit them the most.

What you'll do:

• Manage email marketing and advertising campaigns, both internally and externally with partners
• Ability to create landing pages for campaigns and run A/B tests to help improve customer experience and monetize the traffic.
• Achieve highly effective marketing channel performance across various organic, free, and paid media channels.
• Track and report on performance KPIs to increase marketing spend efficacy.
• Find incremental opportunities for growth, including new channels, partners, affiliates, and audiences.
• Work cross-functionally to ensure consistency of strategy and creativity across channels.
• Regularly track, analyze, and create reports on the performance of each marketing channel and campaign.
• Focus on presenting the right product to customers through appropriate communication channels, showcasing key benefits, and executing proper conversion mechanics.
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including sales-qualified leads, opportunities, and revenue.
• Evaluate and measure user journeys to inform marketing, sales, and product roadmaps.
• Manage, optimize, and maintain marketing-related in-app and in-product messaging.
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), lead-generating forms, email drip campaigns, etc.
• Manage ad placements, partnerships and influencer commitments.
• Generate original content and collaborate with other departments, such as design and communications, to develop case studies, videos, blogs, email, and social media to drive product growth and adoption.

What you need:

• BA/BS degree, preferably in marketing or business
• 3+ years of marketing and demand generation experience for either consumer or enterprise SaaS companies
• Experience with web analytics, A/B testing, email, and paid media channels
• Proficient in using Facebook and Google Ad Manager to optimize for ad performance across channels
• Deep understanding of conversion funnels and marketing KPIs
• Highly analytical and able to derive meaning from data through testing and optimization
• Strong project management skills and ability to handle multiple projects simultaneously without skipping a beat
• Experience in product marketing and /or subscription services is preferred
• Strong presentation and communication skills
• Team player and problem solver
• Excellent written and verbal communication skills
• Willingness to perform other duties and special projects as needed/requested
• Be entrepreneurial, scrappy, analytical, and obsessed with refining your craft

Pre-Qualification Project:

• Proof of previous work and results required; it can be a case study, previous websites, or portfolio
• Reference check from at least three sources

About You.com:

With a deep foundation in search, You.com is truthful, accurate, and transparent and addresses hallucinations.

You.com was founded by leading AI research scientists Richard Socher and Bryan McCann. Richard was previously the Chief Scientist at Salesforce and is the third most-cited researcher in natural language processing (NLP) with over 170,000 citations. Bryan was a lead research scientist at Salesforce Research specializing in deep learning and NLP. Over the years, Richard and Bryan’s collaborative research has had significant implications for the field of NLP, particularly in the areas of word vectors, contextual vectors, and prompt engineering. Richard's contributions were recently recognized with his inclusion in Time Magazine’s TIME100 AI list in 2023 as one of the “most influential people in AI” and the prestigious 2023 ACL Test-of-Time Paper Award for his influential research published in 2013.

Since its founding, You.com has transformed how people discover and engage with information online as an AI Assistant that helps people accomplish and solve everyday needs. Recognized as one of Fortune Magazine’s 50 AI Innovators for 2023 and featured in Time Magazine’s “Best Inventions of 2022,” You.com has pioneered many solutions for Large Language Model (LLM) challenges, especially around trust and accuracy. You.com notably introduced the first consumer-facing LLM with access to the internet to provide up-to-date answers and include citations. You.com's API further enables other LLM-based chatbots to improve their accuracy with real-time web access. You.com also emphasizes personalized AI chat experiences, offering tailored responses based on users’ backgrounds, interests, and preferences while respecting privacy and ensuring transparent control over personal data.

You.com is accessible on desktop, Chrome web extensions, iOS and Android apps, and WhatsApp.

Our Perks:

• A remote-first work environment with hubs in California, NYC, and Canada that offer monthly in-person gatherings.
• Unlimited PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge. 
• Competitive health insurance plan, where 100% of the policyholder is covered and 75% for dependents.
• 12 weeks of paid parental leave in the US; additional time off is also considered
• 401k program, 3% match coming January 2025—no vesting period
• $500 work-from-home stipend to be used up to a year of your start date
• $1,200 / year Health & Wellness Allowance to support your personal goals
• In-person coworking weeks 1 to 2 times a year 
• Chance to collaborate with a team at the forefront of AI research

You.com is an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process.