Director, Product Marketing (B2B)

About You.com:

With a deep foundation in search, You.com is truthful, accurate, and transparent, and addresses hallucinations.

You.com was founded by leading AI research scientists, Richard Socher and Bryan McCann. Richard was previously the Chief Scientist at Salesforce and is the third most-cited researcher in natural language processing (NLP) with over 170,000 citations. Bryan was a lead research scientist at Salesforce Research specializing in deep learning and NLP. Over the years, Richard and Bryan’s collaborative research has had significant implications for the field of NLP, particularly in the areas of word vectors, contextual vectors, and prompt engineering. Richard's contributions were recently recognized with his inclusion in Time Magazine’s TIME100 AI list in 2023 as one of the “most influential people in AI” and the prestigious 2023 ACL Test-of-Time Paper Award for his influential research published in 2013.

Since its founding, You.com has transformed how people discover and engage with information online as an AI Assistant that helps people accomplish and solve everyday needs. Recognized as one of Fortune Magazine’s 50 AI Innovators for 2023 and featured in Time Magazine’s “Best Inventions of 2022,” You.com has pioneered many solutions for Large Language Model (LLM) challenges, especially around trust and accuracy. You.com notably introduced the first consumer-facing LLM with access to the internet to provide up-to-date answers and include citations. You.com's API further enables other LLM-based chatbots to improve their accuracy with real-time web access. You.com also emphasizes personalized AI chat experiences, offering tailored responses based on users’ backgrounds, interests, and preferences while respecting privacy and ensuring transparent control over personal data.

You.com is accessible on desktop, Chrome web extensions, iOS and Android apps, and WhatsApp.

About the role:

We are seeking an experienced Director, Product Marketing Director to spearhead all B2B marketing efforts for our AI products. This is an extraordinary opportunity to help shape our AI strategy by collaborating with stakeholders to define the problems we are solving with AI.

Responsibilities:

• Understand our buyers, their buying criteria and process, the market, and our competitors.
• Lead all marketing efforts for assigned product(s), deeply understanding the target audiences' everyday challenges and succinctly explaining how our product helps solve customer problems.
• Collaborate closely with product owners, marketing content designers and writers, and product developers to shape effective marketing content.
• Own the go-to-market strategy of our AI products, ensuring alignment with our brand ideals.
• Lead in the analysis, planning, and marketing of the business segment to optimize profit and meet marketing, financial, and corporate growth objectives.
• Create sales enablement materials to support the CRO, Sales team and channel partners.
• Leverage account-based marketing (ABM) strategies to nurture high-potential accounts and funnel high-quality leads to sales teams.
• Utilize marketing automation to streamline steps in the process, such as lead nurturing and personalization of marketing efforts.
• Plan and execute event sponsorships to generate valuable leads, meetings, and new contacts.
• Develop lead generation strategies to attract and convert high-quality leads.
• Build relationships with external vendors and key stakeholders.

Qualifications:

• 10+ years of product marketing/marketing experience in a B2B SaaS environment, with at least 5 years in a leadership capacity.
• Proven ability to manage cross-functional teams and collaborate with stakeholders such as engineering, marketing, and customer support to meet the needs of business clients.
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
• Excellent communication skills and ability to remotely create and manage marketing strategies.
• Great writer, presenter, and storyteller, with an ability to deliver technical content in clear, concise, and compelling language.
• Experience in agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Experience in creating sales enablement materials, ABM, marketing automation, event sponsorships, and lead generation.
• Experience marketing technical solutions (API’s, SDK,s etc)

Perks:

• Remote first work environment with hubs located in California, NYC, and Canada that offer in-person gatherings monthly.
• Unlimited PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge. 
• Competitive health insurance plan, where 100% of the policyholder is covered.
• 12 weeks of paid paternity leave in the US, additional time off also considered
• 401k program 
• $500 work from home stipend to be used up to a year of your start date
• In-Person Coworking weeks 1 to 2 times a year 
• Chance to collaborate with a team at the forefront of AI research.