Performance Marketing Lead

This role is remote, so it can be executed globally. However, to facilitate working with the growth team we strongly prefer candidates on the East Coast or in Europe (NY/London/Warsaw/Berlin).

About ElevenLabs

ElevenLabs is a growth-stage startup that has built the most advanced AI voice models and AI voice products (text to speech, audiobook creation, dubbing, and the voice library).

We launched in January 2023 and have since reached over 1 million users and partnered with the world’s largest publishers (The New Yorker, The Washington Post, The Atlantic), media companies (Super Hi-Fi, D-ID, Futuri), and gaming studios (Paradox, Cloud Imperium Games, Don’t Nod). We are backed by the leading names in tech and AI (Nat Friedman, Daniel Gross, Andreessen Horowitz, Instagram co-founder Mike Krieger, Oculus VR co-founder Brendan Iribe, Deepmind & Inflection co-founder Mustafa Suleyman, and many others).

We have a unique mix of in-house cutting-edge machine learning research (led by our co-founder Piotr, who was previously a researcher at Google) and strong product-led traction (led by our co-founder Mati, who was at Palantir before and after the IPO).

We have recently concluded our successful Series-B funding round and are hiring to double down on our initial traction to make ElevenLabs a truly generational product company and research lab.

Join us in shaping the future of audio AI.

About the role

We are hiring an individual to lead Performance Marketing at ElevenLabs. This is primarily focused on the acquisition of our B2C and SMB customers. We have worked with a leading performance marketing agency to validate several paid channels (SEM, PMax, YouTube, Meta). We are at a meaningful scale already, but we want to grow this by orders of magnitude, and there's significant potential for optimization. You will be responsible for running everything related to performance marketing, including:

• Managing the relationship with the performance marketing agency
• Scaling our existing channels and testing new channels
• Scaling our creative testing
• Directing CRO experiments in collaboration with our growth engineering team
• Recruiting and managing our in-house team of performance marketers as we increasingly move performance marketing in-house

You will work closely with Luke Harries (Head of Growth), Melanie Appleby (Data lead), and Ammaar Reshi (Head of Design).

Initially, this is an IC position, working closely with our external agencies and in-house teams. Over time, there's scope to grow and lead the team as we transition more in-house and scale up the channels.

Who you are

We are a young company of highly motivated individuals who work together while being spread across the globe. Each one of us is driven by the pursuit of excellence, supporting one another while taking ownership of our outcomes, and exploring uncharted territories. To thrive in this environment, you embody these attitudes:

• You are passionate about text-to-speech AI driven by a desire to make content universally accessible and breaking the frontiers of new tech.
• You are a highly motivated and driven individual with a strong work ethic. Our team is committed to going the extra mile, even if it means working long nights and weekends to achieve our goals.
• You strive for excellence in every aspect of work, consistently taking ownership of your outcomes and overdelivering on goals.
• Have a humble attitude and are eager to learn whatever it might take to help your team and our customers succeed.

What you bring

We make bets on highly driven and high-potential people. We are looking for:

• 5+ years in performance marketing either through your own companies, top agencies, or high-growth startups
• Strong analytical abilities to analyze and allocate spend
• Significant experience with at least one channel (preferably Google ads and/or Meta) — scaling campaigns from 0 to 6/7 figures per month. You can audit an account, and optimize for targeting
• You know what high-converting landing pages look like and can work closely with an engineer to build them
• You understand the value of quality creative and rapid iteration, and can build the creative testing engine
• (Bonus but not required) experience building and managing a high-performance team

What we offer

• Highly competitive salary and stock options; we want you to have ownership in the company and share the successes that lie ahead. That’s why we offer early employees stock options as part of their compensation package.
• Remote-first; we look at who you are rather than where you live. That’s why we are growing across the globe and support your preferred location.
• Flexible working hours; we are a remote-first company and believe in a flexibility.
• Annual company off-sites; the last two were in Portugal and Spain.
• Opportunity to work with a super smart and ambitious group of people.