Senior Customer Marketing Manager
What is Findem:
Findem is an AI driven Talent Acquisition Ecosystem business intelligence platform. We’re a fast-growth
startup with an ambitious vision and the technology to back it up. Our People Intelligence platform uses
true AI and machine learning to provide critical solutions for talent acquisition and people analytics functions. With the deep insights that our platform provides, companies can build more engaged and diverse teams, and close their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this space, and we need strong advocates to help us achieve that goal. We’re backed by top-tier investors including Wing Venture Capital – the same firm that backed Snowflake, Cohesity, and Gong. Findem powers businesses across scaling, pre-IPO, and publicly traded companies who trust us to solve their biggest HR and Talent challenges. We have an incredibly skilled and collaborative team that values curiosity, diversity, openness and building great experiences every day for our customers. By joining Findem, you will have the unique opportunity to help define what the future of HR looks like for every business.
About the Role:
We are seeking a highly motivated and experienced Senior Customer Marketing Manager to join our growing team. In this role, you will play a critical role in building and executing a comprehensive customer engagement strategy that fosters loyalty, drives product adoption and expansion, and transforms satisfied customers into champions. You will be responsible for developing and implementing programs across various channels, launching and managing a Customer Advisory Board, and creating unique reward initiatives to celebrate and recognize our customers.
Responsibilities:
Customer Engagement Strategy:
- Develop and implement a multi-channel and persona-based customer engagement strategy, utilizing webinars, reports, guides, and community events, product support etc. as needed.
- Work with our content and web team to create targeted and personalized content to nurture relationships and drive product adoption and expansion.
- Develop and optimize nurture campaigns to deliver, accelerate land and expand opportunities in customer lifecycle stages.
- Analyze customer behavior and feedback to continuously optimize and improve the engagement strategy.
- Work closely with our community and referrals team on customer-specific initiatives and areas of opportunity for building community within our growing customer base.
Customer Advocacy Program:
- Formalize and manage a Customer Advisory Board (CAB) to gather valuable insights and feedback. Share those insights and feedback with the broader company.
- Plan and organize CAB meetings, fostering active participation and contributions to product development.
- Build strong relationships with CAB members, keeping them engaged and informed about company initiatives.
- Encourage and track customer participation in case studies, testimonials, and other advocacy activities.
Customer Recognition & Rewards:
- Implement and manage customer recognition programs to acknowledge and celebrate loyalty.
- Design and execute reward initiatives, such as loyalty points/awards, exclusive access, and branded swag.
- Organize celebratory events to showcase customer success stories and foster community.
Qualifications The role is full-time and comes with full benefits. We are globally headquartered in the San Francisco Bay Area with our India headquarters in Bengaluru.
Equal Opportunity
As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status or any other legally-protected characteristic.
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