Senior Performance Marketer (Europe)
We are seeking an experienced Senior Performance Marketer to take ownership of all paid marketing channels, including Google Ads, LinkedIn Ads, Social Ads (Twitter/Reddit). The ideal candidate will manage the company budget for paid campaigns and will be adept at setting up and running marketing campaigns from start to finish. Familiarity with Hubspot, Google Tag Manager, Google Analytics, with a strong background in enterprise SaaS marketing and content marketing is essential. Experience in setting up and running ABM campaigns is a plus, as is a background in cybersecurity
About Lakera
Lakera is on a mission to secure the era of intelligent compute. We are heading towards a future where AI-powered applications take center stage. Here at Lakera, we're not just dreaming about the future; we're building the security foundation for it. We empower security teams and builders, giving them the confidence to navigate this new dynamic landscape and unleash the next phase of innovation.
We work with Fortune 500 companies, startups, and foundation model providers to protect them and their users from adversarial misalignment. We are also the company behind Gandalf, the world’s most popular CTF. If you're eager to be part of a team that's not just keeping pace but setting the pace, Lakera is the right place for you. Let's shape the future together.
What you’ll do:
- Develop, implement, and optimize Lakera's paid marketing strategy to drive revenue.
- Execute paid marketing initiatives across all channels (Google Ads, LinkedIn Ads, Twitter/Reddit Ads, paid sponsorships) to drive new leads and nurture our existing database.
- Measure, analyze, and report on campaign performance, providing strategic direction based on analysis.
- Enhance the efficiency and effectiveness of our marketing automation processes to improve lead nurturing, increase conversion rates to marketing qualified leads, and maintain database integrity.
- Create and manage paid marketing budgets and forecasts.
- Run ABM campaigns along with our Head of Marketing and Sales Team.
What you’ll bring:
- 3-5 years of professional experience in managing paid campaigns, preferably in a SaaS company.
- Proficiency with HubSpot, GA4, GTM, and hands-on experience running PPC campaigns on platforms such as Google, Reddit, YouTube, LinkedIn, etc.
- Excellent analytical skills with experience in marketing attribution measurement.
- Exceptional project and budget management skills.
- Nice to have: previous cybersecurity industry experience.
- Knowledge of data analysis and visualization tools, such as DreamData, is a plus.