Demand Generation Manager (Europe)

We are seeking a dynamic Demand Generation Manager to develop and implement strategies that generate leads and drive revenue growth for the company. The ideal candidate will have a deep understanding of the sales process, strong analytical skills, and a proven track record in demand generation within a B2B, preferably SaaS, environment.

About Lakera

Lakera is on a mission to secure the era of intelligent compute. We are heading towards a future where AI-powered applications take center stage. Here at Lakera, we're not just dreaming about the future; we're building the security foundation for it. We empower security teams and builders, giving them the confidence to navigate this new dynamic landscape and unleash the next phase of innovation.

We work with Fortune 500 companies, startups, and foundation model providers to protect them and their users from adversarial misalignment. We are also the company behind Gandalf, the world’s most popular CTF. If you're eager to be part of a team that's not just keeping pace but setting the pace, Lakera is the right place for you. Let's shape the future together.


  • Develop, implement, and optimize Lakera's demand generation strategy to drive revenue.
  • Execute demand generation initiatives across all channels (paid, organic, social, email, offline) to drive new leads and nurture our existing database.
  • Measure, analyze, and report on campaign performance, providing strategic direction based on analysis.
  • Enhance the efficiency and effectiveness of our marketing automation processes to improve lead nurturing, increase conversion rates to marketing qualified leads, and maintain database integrity.
  • Collaborate closely with the sales and marketing teams to align efforts, develop and promote marketing materials, and drive sales.
  • Create and manage demand generation budgets and forecasts.
  • Run ABM campaigns along our Head of Marketing and Sales Team.

About you

  • 3-5 years of professional B2B demand generation experience, preferably in a SaaS company.
  • Proficiency with HubSpot, GA4, GTM, and hands-on experience running PPC campaigns on platforms such as Google, Reddit, YouTube, LinkedIn, etc.
  • Excellent analytical skills with experience in marketing attribution measurement.
  • Exceptional project and budget management skills.
  • Knowledge of data analysis and visualization tools, such as DreamData, is a plus.

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