Demand Generation Manager
Who We Are
Lightning AI is the company reimagining the way AI is built. After creating and releasing PyTorch Lightning in 2019, Lightning AI was launched to reshape the development of artificial intelligence products for commercial and academic use.
We are on a mission to simplify AI development, making it accessible to everyone—from solo researchers to large enterprises. By removing the complexity of building and deploying AI tools, we empower innovators to focus on solving real-world problems. Our platform is built to scale with the latest AI advancements while staying intuitive and adaptable, so you can bring your ideas to life.
We have offices in New York City, Palo Alto, and London and are backed by investors such as Coatue, Index Ventures, Bain Capital Ventures, and Firstminute.
- Move Fast: We act with speed and precision, breaking down big challenges into achievable steps.
- Focus: We complete one goal at a time with care, collaborating as a team to deliver features with precision.
- Balance: Sustained performance comes from rest and recovery. We ensure a healthy work-life balance to keep you at your best.
- Craftsmanship: Innovation through excellence. Every detail matters, and we take pride in mastering our craft.
- Minimal: Simplicity drives our innovation. We eliminate complexity through discipline and focus on what truly matters.
What we're looking for
We are looking for a Demand Generation Manager, open to senior candidates, with proven experience building and leading initiatives to drive qualified leads into the sales funnel and impact revenue goals. You will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels and programs including email campaigns, SEM/SEO, social, ABM, and webinars. The ideal candidate thrives in a fast-paced, startup environment, and enjoys building strong cross-functional relationships and managing multiple stakeholders to deliver on key outcomes.
You will work closely with our sales team to generate demand, nurture leads, and accelerate our pipeline. We want someone that can understand and market to ICPs across both developer and enterprises audiences for B2B products.
You will be joining the Marketing Team and report to our VP of Design. This is a hybrid role based in either our New York City or Palo Alto office with in-office requirements of 2 days per week. The salary range for this role is $114,000-$158,000.
What You’ll Do
- Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel
- Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts
- Work alongside the sales team to optimize lead acquisition and accelerate revenue generation
- Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers
- Scale marketing efforts to generate predictable sales and PLG pipeline
- Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities
- Build a deep understanding of our target audience and market to inform acquisition strategy
- Partner with event marketing to create and deliver on successful campaigns and events
What You’ll Need
- You have a deep understanding of revenue/demand marketing strategies including paid acquisition, email marketing, and ABM
- You’ve crafted compelling campaign strategies and messaging to engage developer and enterprise audiences
- You enjoy collaborating closely with Sales, Product, Operations, and Engineering
- You effectively drive alignment and resolve ambiguity to move complex initiatives forward in a fast-paced environment
- You have a data-informed approach to developing and testing campaigns, channels, and programs
- You’re creative and eager to try new strategies and tactics to uncover growth opportunities
- You have hands-on experience with marketing tools (e.g., Salesforce, Hubspot, Google Analytics, etc.)
- You have experience marketing B2B products to a technical audience
- 5+ years in revenue/demand marketing, product marketing, or related marketing discipline with an emphasis on driving revenue outcomes
- Previous experience in marketing open source technologies
- Successful track record for lead generation, nurture and integrated marketing campaigns
Benefits and Perks
We offer competitive base salaries and stock options with a 25% one year cliff and monthly vesting thereafter. For our international employees, we work with Velocity Global to pay you in your local currency and provide equitable benefits across the globe.
In the US, we offer:
- Medical, dental and vision
- Life and AD&D insurance
- Flexible paid time off plus 1 week of winter closure
- Generous paid family leave benefits
- $500 monthly meal reimbursement, including groceries & food delivery services
- $1,000 home office stipend
- $1,000 annual learning & development stipend
- 100% Citibike membership (NYC only)
- $45/month gym membership
- Additional various medical and mental health services
At Lightning AI, we are committed to fostering an inclusive and diverse workplace. We believe that diverse teams drive innovation and create better products. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are dedicated to building a culture where everyone can thrive and contribute to their fullest potential.