Demand Generation Manager
Who We Are
Lightning AI is the company reimagining the way AI is built. After creating and releasing PyTorch Lightning in 2019, Lightning AI was launched to reshape the development of artificial intelligence products for commercial and academic use.
Focusing on simplicity, sustainability, modularity, and extensibility, Lightning AI streamlines the lifecycle of machine learning development to expand widespread AI adoption. Our aim is to enable individual and enterprise users to build deployment-ready AI tools without having to hire experts or sink resources into in-house infrastructure.
Lightning AI has offices in New York City, Palo Alto, and London, and is backed by $58.6 million in funding from Coatue, Index Ventures, Bain Capital Ventures, and Firstminute.
We are building a company of people who care deeply about the impact of AI on our society. We value:
- Integrity: AI is bound to change how we interact with computers, each other, and the world—for the better. We are committed to building an inclusive company and developing ethical AI that improves humanity.
- Perseverance: Be bold, take the initiative, and make decisions with confidence. We empower our community, clients, and colleagues to tackle the impossible.
- Curiosity: We are genuinely interested in finding solutions to advance the state of AI research and foster its application in novel products. It's not about whether we can solve the problem, but how.
We also recognize the genuine lack of diversity in our industry, which has to change. One of our goals is to help drive that change. Lightning AI is fully committed to diversity, equity, and inclusion in all of its practices, especially when it comes to growing our team. Our culture promotes inclusion, and we embrace how rewarding it is to work with people from all walks of life.
What we're looking for
We are looking for a Demand Generation Manager, open to senior candidates, with proven experience building and leading initiatives to drive qualified leads into the sales funnel and impact revenue goals. You will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels and programs including email campaigns, SEM/SEO, social, ABM, and webinars. The ideal candidate thrives in a fast-paced, startup environment, and enjoys building strong cross-functional relationships and managing multiple stakeholders to deliver on key outcomes.
You will work closely with our sales team to generate demand, nurture leads, and accelerate our pipeline. We want someone that can understand and market to ICPs across both developer and enterprises audiences for B2B products.
You will be joining the Marketing Team and report to our COO. This is a hybrid role based in either our New York City or Palo Alto office with in-office requirements of 2 days per week. The salary range for this role is $114,000-$158,000.
What You’ll Do
- Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel
- Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts
- Work alongside the sales team to optimize lead acquisition and accelerate revenue generation
- Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers
- Scale marketing efforts to generate predictable sales and PLG pipeline
- Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities
- Build a deep understanding of our target audience and market to inform acquisition strategy
- Partner with event marketing to create and deliver on successful campaigns and events
What You’ll Need
- You have a deep understanding of revenue/demand marketing strategies including paid acquisition, email marketing, and ABM
- You’ve crafted compelling campaign strategies and messaging to engage developer and enterprise audiences
- You enjoy collaborating closely with Sales, Product, Operations, and Engineering
- You effectively drive alignment and resolve ambiguity to move complex initiatives forward in a fast-paced environment
- You have a data-informed approach to developing and testing campaigns, channels, and programs
- You’re creative and eager to try new strategies and tactics to uncover growth opportunities
- You have hands-on experience with marketing tools (e.g., Salesforce, Hubspot, Google Analytics, etc.)
- You have experience marketing B2B products to a technical audience
- 5+ years in revenue/demand marketing, product marketing, or related marketing discipline with an emphasis on driving revenue outcomes
- Previous experience in marketing open source technologies
- Successful track record for lead generation, nurture and integrated marketing campaigns
Benefits and Perks
We offer competitive base salaries and stock options with a 25% one year cliff and monthly vesting thereafter. For our international employees, we work with Velocity Global to pay you in your local currency and provide equitable benefits across the globe.
In the US, we offer:
- 90% monthly premium contributions towards medical and 100% monthly premium contributions towards select dental and vision plans for you and your dependents
- Life and AD&D insurance
- Flexible paid time off plus 1 week of winter closure
- Generous paid family leave benefits
- $500 monthly meal reimbursement, including groceries & food delivery services
- $1,000 home office stipend
- $1,000 annual learning & development stipend
- 100% Citibike membership (NYC only)
- $45/month gym membership
- Additional various medical and mental health services