Partnership Marketing Lead - Korea

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 40 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, and as of December 2024, we've reached a $1B valuation with our Series C round, through key partners like Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and more. We’re a team of more than 90 based throughout San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About This Role

We’re looking for a Partnership Marketing Lead to bring Speak’s partnership marketing initiatives to the next level in terms of creativity, scale, operation, and measurability, for Korea market and beyond. Speak’s marketing team prides ourselves in our industry-leading partnership marketing practices, including

• Influencer collaboration with top-tier creators in Korea
  • Examples: Jangbbijju, Workman, Psick Show, Shyuka World X Open AI, Haejju
• Scaled partnership marketing program such as Speak Partners program.

As a crucial member of our Seoul-based marketing team, you will be responsible for partnering with the most impactful voices in Korea market, find a way to amplify Speak’s presence in the most effective and creative way, and scale the learnings and playbook to Speak’s global market.

What you'll be doing

• Lead strategy, narrative building, and operation of partnership marketing, with focus on (but not limited to) influencer collaboration, to grow Speak’s Korea market.
• Build and align on measurement strategy for influencer activities across the funnel, beyond direct attribution based measurement for ROI.
• Proactively manage good relationship with the key stakeholders in the industry including influencer management agencies, individual influencers, etc.
• Lead and expand a strong team to execute and grow Speak’s partnership marketing activities.
• Ideate, test and iterate on creative partnership marketing solutions.

What we're looking for

• 7+ years of experience in marketing and/or growth, ideally including experience of leading growth at a fast growing consumer brand in a creative way
• Experience in a fast-growing tech startup or similar fast-paced, creative environment. not mandatory but big plus.
• Experience leading a team
• Good storyteller; ideally experience with leading a large scale (>$1M budget/month) marketing or growth campaigns with a solid campaign narrative but not a must
• Deeply interested in trends; experience of leading a content-driven campaign with relevant influencers or celebrities is a big plus
• Experience building measurement strategy and executing on it is a big plus
• Fluent in business English; communicating with the global team at Speak on a daily level should not be a blocker to get things done

Why work at Speak

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.