Performance Marketing Manager

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the job

In this position, you will join our Marketing team as a Performance Marketing Manager (focused on LinkedIn Ads).

What's exciting about this job?

At Synthesia, we already have a lot of traffic, a highly-skilled paid ads team and a funnel that works. Now it's time to scale and further optimize our machine.

How will your day to day look like?

Managing day-to-day LinkedIn Add performance, analyzing performance, launching experiments, optimizing conversions rates, providing creatives feedback and constantly learning. We move very fast and prefer doing to talking.

You can see more about who we are and how we work here: https://www.synthesia.io/careers

🤔 Interested? Imagine joining Airbnb, Stripe, Figma - when they had product-market fit, but the world hasn't completely realized it yet. That's how early we are. 

Requirements:

• 4+ years of experience working in tech startups
• 4+ years managing LinkedIn Ads account (ideally experience managing 7-figure budgets)
• Strong analytical skills
• Experience with measurement and reporting (worked with BI tools and great at visualizing data)
• Strong ad copywriting skills
• Experience and understanding of ad platforms (Meta, Paid Search, TikTok, YouTube)
• Understanding of SEO and landing page conversion optimization
• Experience with HubSpot is a plus

Our culture

At Synthesia we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.

Benefits

📍A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday

💸 A competitive salary + stock options

🏝 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)

🏥 Private healthcare through AXA, including mental health support through the Stronger Minds service

❣️ Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings

🚲 Cycle to work scheme

🥳 You will join an established company culture with optional regular socials and company retreats

🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay

👉 You can participate in a generous recruitment referral scheme if you help us to hire

💻 The equipment you need to be successful in your role

PS: if you have any questions about this position, feel free to ping Borys Khodan directly on LinkedIn.